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This story is based on the experience of a frog plced into a glass of water. The water slowly gets warmer and boils. The frog doesn’t act as the temperature changes. Soon the frog ends up boiled. However if the water had been hot since the beginning the frog would have jump right away out [...]

When a butterfly is ready to get out of its cocoon, it takes a lot of forces to get out and to fly. However this step is absolutely crucial for its survival. Without this test of force, the butterfly wouldn’t be able to develop the muscles necessary to fly. That is why one shall never [...]

I had the chance to try the new functionality called “Marketing Channel Manager” on beta version. As an Online Marketing Manager, this is the tool I have been waiting for! This report presents some very cool features:

Possibility to create your own rules for the channels or/and use the Omniture automatically detected rules

Possibility to look at [...]

The Shopping Tools report was created in order to understand how the customers purchase our products. It is a visit-based report that captures which tool was used by the web users. The shopping tool captured is the one that is the last used before adding the product into the basket. For instance one sees a [...]

How often in your jobs do your hear about the Conversion Rate? How frustrated are you to talk about it? As an online marketing manager I’m particularly tired of always hearing about the evolution of the Conversion Rate without consideration of the traffic brought on the website. After some time I realized that it should [...]

Based on the Trendwatching report:
Status spheres
« Here’s something trend watchers, CMOs and other business professionals should be able to agree on: in the end, when dealing with (and selling to) people, everything always comes back to status. In a traditional consumer society, he or she who consumes the most, the best, the coolest, the most expensive, [...]

This post is based on the post realized by the TrendWatching Report team.
Let’s first look at the definition of trends given by the Trendwatching report:
« A manifestation of something that has unlocked or newly serviced an existing (and hardly ever changing) consumer need,* desire, want, or value. »
Your competition could be anyone. First of all, focusing [...]