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The Strengths of Global Brands

>>> <<< How consumers from different countries perceive global brands such as Coca Cola and Nike? When talking about global brands we could have a tendency to remember the last Mc Donalds that was wrecked by some anti-globalization activists. However the fact is that Mc [...]

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The Table of Brand Evolution Terms

A cool table viewed on the Kolbrenerusa.com

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Pinko Marketing, a new marketing term

I found out a new marketing term: pinko marketing. What a strange term. The big idea is that we are coming back to the roots of commerce which is communication. The contact and the building of trust between community members are back at the core of commerce. In fact pinko marketing is not well defined [...]

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What is web 3.0 ?

An answer by Eric Scmidt, CEO of Google:

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Videos worth watching about the Web 2.0

A great speech about the Web 2.0 by Lawrence Lessig. My favorite !

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Inspirational Quotes from Business Leaders

Inspirational quotes for entrepreneurs from the CenterNetwork’s guide. Selected by Simpleentrepreneur.com : The highs are higher, the lows are lower. The key to success is to maintain balance and a level head through both. — Alex Bard from goowy Be ready to accept failure (9 out of 10 start ups fail). — Alex Bard from goowy Be ready to sacrifice: [...]

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What becomes an Icon Most?

Brands that achieve the status of icons succeed because they forge a deep connection with the culture. In essence, they compete for culture share. The strategic focus is on what the brand stands for, and not how the brand performs. Icons are valued because, through them, people get to experience powerful myths.

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