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How consumers from different countries perceive global brands such as Coca Cola and Nike? When talking about global brands we could have a tendency to remember the last Mc Donalds that was wrecked by some anti-globalization activists. However the fact is that Mc Donalds feeds 52 million people in more than 100 countries each day. Therefore it doesn’t seem that global brands have any trouble to export their values. Here are some of the strengths of global brands. (more…)

A cool table viewed on the Kolbrenerusa.com

I found out a new marketing term: pinko marketing. What a strange term. The big idea is that we are coming back to the roots of commerce which is communication. The contact and the building of trust between community members are back at the core of commerce. In fact pinko marketing is not well defined but here are some elements that characterize pinko marketing: (more…)

An answer by Eric Scmidt, CEO of Google:

A great speech about the Web 2.0 by Lawrence Lessig. My favorite !

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Inspirational quotes for entrepreneurs from the CenterNetwork’s guide. Selected by Simpleentrepreneur.com :

The highs are higher, the lows are lower. The key to success is to maintain balance and a level head through both.

— Alex Bard from goowy

Be ready to accept failure (9 out of 10 start ups fail).

— Alex Bard from goowy

Be ready to sacrifice: Building a product and company is a lot of hard work. The hardest part is not coming up with an idea or building the product, it’s staying committed enough to do it when you’re tired, or when the first major investor says no, or when you have to sacrifice a night out. If you can’t give up some of the things that you really care about right now, you will have a hard time sticking with your idea. (more…)

PicLens transforms Firefox into a full-screen, 3D experience for viewing images in full-size. The developers promise that “photos will come to life via a cinematic presentation that goes well beyond the confines of the traditional browser window”. Impressive.

Source: Smashing Magazine