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Archive | mars, 2008
The Strengths of Global Brands
>>> <<< How consumers from different countries perceive global brands such as Coca Cola and Nike? When talking about global brands we could have a tendency to remember the last Mc Donalds that was wrecked by some anti-globalization activists. However the fact is that Mc [...]
Continue reading...The Table of Brand Evolution Terms
7 mars 2008
A cool table viewed on the Kolbrenerusa.com
Continue reading...Pinko Marketing, a new marketing term
7 mars 2008
I found out a new marketing term: pinko marketing. What a strange term. The big idea is that we are coming back to the roots of commerce which is communication. The contact and the building of trust between community members are back at the core of commerce. In fact pinko marketing is not well defined [...]
Continue reading...Videos worth watching about the Web 2.0
7 mars 2008
A great speech about the Web 2.0 by Lawrence Lessig. My favorite !
Continue reading...Inspirational Quotes from Business Leaders
5 mars 2008
Inspirational quotes for entrepreneurs from the CenterNetwork’s guide. Selected by Simpleentrepreneur.com : The highs are higher, the lows are lower. The key to success is to maintain balance and a level head through both. — Alex Bard from goowy Be ready to accept failure (9 out of 10 start ups fail). — Alex Bard from goowy Be ready to sacrifice: [...]
Continue reading...What becomes an Icon Most?
5 mars 2008
Brands that achieve the status of icons succeed because they forge a deep connection with the culture. In essence, they compete for culture share. The strategic focus is on what the brand stands for, and not how the brand performs. Icons are valued because, through them, people get to experience powerful myths.
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- Story: The frog that did not realize she was boiled
- Story: The butterfly and the cocoon
- Marketing Channel Manager – New functionnality
- How do your Shopping Tools perform? Are they used?
- Problem of the “unqualified” Visits impacting the Conversion Rate ? – creation of a Qualified Visits event
- Trendwatching Report: Eight important consumer trends
- Your competition could be anyone!
- The Millionaire Next Door: Book Review
- Which areas on your website click the most?
- Internal Campaigns: be careful with your non deduplicated tracking codes!
- Internal Campaigns on SiteCatalyst
- Internal Campaigns: be careful with your non deduplicated tracking codes!
- sheetal: hi.... thanks alot. the informtion really helped...
- faiza: hi, its an informative blog.thanks for identifying some more points about business....
- Abigail Moore: it is easy to get Business ideas, just look for a product or service that has demand and fill it-"....
- Gabrielle Ross: Nowadays, you must be super creative to have a good business idea that works.,"'...
- Poppy Scott: I really want to learn about Book Marketing but i have no talent for writing.."-...
- closet garment bags: How is it going, you really saved me a boat load of time with all the information you have on this website. I found just what that I was looking for t...
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8 mars 2008
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