What needs a logo?
- Cultural relevance: “Brands do not belong to corporations but people”
- Points of contact with people: “Brands communicate differently, different times and point of contacts with people”
- Connection & Dialogue: “Brands are connected to people and listening”
- Social Impact: “Role of the brand as part of the economic and social fabric”
Based on the book Emotional Branding, written by Marc Gobé
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Written by Loic Bonnaillie, http://bonnaillie.com , a blog on the best practices
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