I found out a new marketing term: pinko marketing. What a strange term. The big idea is that we are coming back to the roots of commerce which is communication. The contact and the building of trust between community members are back at the core of commerce. In fact pinko marketing is not well defined but here are some elements that characterize pinko marketing:

• The e-marketer must be a part of the community where he desires to sell its products and be its best advocate, and stay authentic.

• It is built on freedom and free access to open source software and codes.

• Customers should be empowered to deliver the information about the products. They are careful about mass communication and prefer a word of mouth coming from their community.

• The pinko marketer exists through his community

This is a short description on what Pinko Marketing is:

“…because there is no “consumer” anymore. We are in the age of peer to peer power over all other forms of messaging. Producer to producer. There are no passive parties in this new world. No longer is word of mouth merely a powerful tool, it is quickly becoming the only trusted source of information. The internet, mobile and other advanced forms of communication are allowing communities to form and gain power more quickly than ever.”

“Pinko, although quite controversial, is a term that seems to have caught people’s imaginations. I am open to changing it, but only if we find something that is as striking. I know that the history is varied…that it is a bit controversial. What it really means (hisotrically anyway) is “slightly left of center”, although I don’t want to polarize people on this issue. I’m hoping to use a discussion to totally divorce the word from the politics.”

More on Pinko Marketing:

• Horsepigcow website

• Jeremiah website

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