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Trendwatching Report: Eight important consumer trends

Based on the Trendwatching report: Status spheres « Here’s something trend watchers, CMOs and other business professionals should be able to agree on: in the end, when dealing with (and selling to) people, everything always comes back to status. In a traditional consumer society, he or she who consumes the most, the best, the coolest, the most expensive, [...]

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Your competition could be anyone!

This post is based on the post realized by the TrendWatching Report team. Let’s first look at the definition of trends given by the Trendwatching report: « A manifestation of something that has unlocked or newly serviced an existing (and hardly ever changing) consumer need,* desire, want, or value. » Your competition could be anyone. First of all, focusing [...]

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The Wisdom of the crowds

Introduction In 1841, the Scottish journalist Charles Mackay published an essay entitled “Extraordinary popular delusions and the madness of crowds”. It is in fact a popular belief that people usually get dumb when they gather into crowds. James Surowiecki’s book discusses several situations where this is absolutely wrong, and collective perception, behaviour, or problem-solving can in [...]

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The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding 1. The Law of Expansion: The power of a brand is inversely proportional to its scope. Trying to be all things to all people undermines the power of the brand. The strength of brands lies in becoming synony-mous with a single category. Brands that [...]

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The Strengths of Global Brands

>>> <<< How consumers from different countries perceive global brands such as Coca Cola and Nike? When talking about global brands we could have a tendency to remember the last Mc Donalds that was wrecked by some anti-globalization activists. However the fact is that Mc [...]

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The Table of Brand Evolution Terms

A cool table viewed on the Kolbrenerusa.com

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Pinko Marketing, a new marketing term

I found out a new marketing term: pinko marketing. What a strange term. The big idea is that we are coming back to the roots of commerce which is communication. The contact and the building of trust between community members are back at the core of commerce. In fact pinko marketing is not well defined [...]

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