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Small is the new big: Key Points to Remember

A “Brand” is a set of commercial attributes, emotions, stories. It might be Timberland boots downtown, or Prada bags uptown. Both are ridiculously overpriced for the utility they deliver, but it’s the story they tell ourselves that matters, the label, the image, the peace in mind. A true brand is is something where the self-esteem value exceeds [...]

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The Wisdom of the crowds

Introduction In 1841, the Scottish journalist Charles Mackay published an essay entitled “Extraordinary popular delusions and the madness of crowds”. It is in fact a popular belief that people usually get dumb when they gather into crowds. James Surowiecki’s book discusses several situations where this is absolutely wrong, and collective perception, behaviour, or problem-solving can in [...]

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The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding 1. The Law of Expansion: The power of a brand is inversely proportional to its scope. Trying to be all things to all people undermines the power of the brand. The strength of brands lies in becoming synony-mous with a single category. Brands that [...]

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Mind Mapping

Mind Maps Mind Mapping is an important technique that improves the way you take notes, and supports and enhances your creative problem solving. By using Mind Maps, you can quickly identify and understand the structure of a subject and the way that pieces of information fit together, as well as recording the raw facts contained in [...]

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Pinko Marketing, a new marketing term

I found out a new marketing term: pinko marketing. What a strange term. The big idea is that we are coming back to the roots of commerce which is communication. The contact and the building of trust between community members are back at the core of commerce. In fact pinko marketing is not well defined [...]

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Inspirational Quotes from Business Leaders

Inspirational quotes for entrepreneurs from the CenterNetwork’s guide. Selected by Simpleentrepreneur.com : The highs are higher, the lows are lower. The key to success is to maintain balance and a level head through both. — Alex Bard from goowy Be ready to accept failure (9 out of 10 start ups fail). — Alex Bard from goowy Be ready to sacrifice: [...]

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What becomes an Icon Most?

Brands that achieve the status of icons succeed because they forge a deep connection with the culture. In essence, they compete for culture share. The strategic focus is on what the brand stands for, and not how the brand performs. Icons are valued because, through them, people get to experience powerful myths.

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