http://bonnaillie.com "If you had one shot, one opportunity, would you capture it? Or let it slip?" Sun, 29 Jun 2008 19:46:42 +0000 http://backend.userland.com/rss092 fr Introduction In 1841, the Scottish journalist Charles Mackay published an essay entitled “Extraordinary popular delusions and the madness of crowds”. It is in fact a popular belief that people usually get dumb when they gather into crowds. James Surowiecki’s book discusses several situations where this is absolutely wrong, and collective perception, ... http://bonnaillie.com/psychology/the-wisdom-of-the-crowds/ 'Six Thinking Hats' is a powerful technique that helps you look at important decisions from a number of different perspectives. It helps you make better decisions by forcing you to move outside your habitual ways o thinking. As such, it helps you understand the full complexity of the decision, ... http://bonnaillie.com/psychology/6-thinking-hats-looking-at-a-decision-from-all-points-of-view/ The 22 Immutable Laws of Branding 1. The Law of Expansion: The power of a brand is inversely proportional to its scope. Trying to be all things to all people undermines the power of the brand. The strength of brands lies in becoming synony-mous with ... http://bonnaillie.com/brand/the-22-immutable-laws-of-branding/ Mind Maps Mind Mapping is an important technique that improves the way you take notes, and supports and enhances your creative problem solving. By using Mind Maps, you can quickly identify and understand the structure of a subject and the way that pieces of information fit together, as well as recording ... http://bonnaillie.com/creativity/mind-mapping/ >>> <<< How consumers from different countries perceive global brands such as Coca Cola and Nike? When talking about global brands we could have a tendency to remember the last Mc Donalds that was wrecked by some anti-globalization activists. However ... http://bonnaillie.com/brand/the-strengths-of-global-brands/