The Millionaire Next Door: Book Review

The Millionaire Next Door: Book Review

Below are the 7 factors described by the authors Thomas J. Stanley and William D. Danko to become a millionaire:

They live well below their means
They allocate their time, energy, and money efficiently, in ways conducive to building wealth.
They believe that financial independence is more important than displaying high social status.
Their parents did not provide economic [...]

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Which areas on your website click the most?

Which areas on your website click the most?

Page Zones Analysis
When changing the content of my Homepage and sub homepages I want to look at the attractiveness of these new zones.
In my example I want to look at the different areas on this HomePage. Each block in red is tracked with a different name on my Internal Campaigns report.

By looking at my results [...]

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Internal Campaigns: be careful with your non deduplicated tracking codes!

Internal Campaigns: be careful with your non deduplicated tracking codes!

An important element to take into consideration when talking about Instances on the Internal Campaigns report is that Omniture captures the tracking code placed on the URL. There is no deduplication unless you ask your Omniture consultant to do so. The example illustrated below shows that a tracking code could be captured several times [...]

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Internal Campaigns on SiteCatalyst

Internal Campaigns on SiteCatalyst

Are internal campaigns important to your business? If so, I’ll recommend you to track them and to classify them! Tracking your campaigns will allow you to determine their efficiency. By classifying your internal campaigns, you will be able to understand the attractiveness of the tracked areas on your website or to have an idea of [...]

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Deep Survival: Summary

Deep Survival: Summary

One sentence summary: In extraordinary circumstances, like accidents or catastrophes, some people survive and others die, such that sometimes things lead you to believe that the first ones die and the second ones survive; this book explains, using numerous stories of accidents and catastrophes, and by exploring the latest scientific theories – from neuroscience to [...]

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Quotation of the Day: on Leverage

Quotation of the Day: on Leverage

« Consider the 2 levels for moving men – interest and fear. »
- Napoleon I

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Quotation of the Day: on Reserve

Quotation of the Day: on Reserve

« Fatigue the opponent, if possible, with few forces and conserve a decisive mass for the critical moment. Once this decisive mass has been thrown in, it must be used with the greatest audacity. »
- Karl Von Clausewitz

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