Bonnaillie.com

A “Brand” is a set of commercial attributes, emotions, stories.

It might be Timberland boots downtown, or Prada bags uptown. Both are ridiculously overpriced for the utility they deliver, but it’s the story they tell ourselves that matters, the label, the image, the peace in mind.
A true brand is is something where the self-esteem value exceeds [...]

Introduction
In 1841, the Scottish journalist Charles Mackay published an essay entitled “Extraordinary popular delusions and the madness of crowds”. It is in fact a popular belief that people usually get dumb when they gather into crowds. James Surowiecki’s book discusses several situations where this is absolutely wrong, and collective perception, behaviour, or problem-solving can in [...]

‘Six Thinking Hats’ is a powerful technique that helps you look at important decisions from a number of different perspectives. It helps you make better decisions by forcing you to move outside your habitual ways o thinking. As such, it helps you understand the full complexity of the decision, and spot issues and opportunities [...]

The 22 Immutable Laws of Branding

1. The Law of Expansion: The power of a brand is inversely proportional to its scope. Trying to be all things to all people undermines the power of the brand. The strength of brands lies in becoming synony-mous with a single category. Brands that [...]

Mind Maps

Mind Mapping is an important technique that improves the way you take notes, and supports and enhances your creative problem solving. By using Mind Maps, you can quickly identify and understand the structure of a subject and the way that pieces of information fit together, as well as recording the raw facts contained in [...]

>>> <<<

How consumers from different countries perceive global brands such as Coca Cola and Nike? When talking about global brands we could have a tendency to remember the last Mc Donalds that was wrecked by some anti-globalization activists. However the fact is that Mc [...]

A cool table viewed on the Kolbrenerusa.com

[?]

Share This