Bonnaillie.com

I found out a new marketing term: pinko marketing. What a strange term. The big idea is that we are coming back to the roots of commerce which is communication. The contact and the building of trust between community members are back at the core of commerce. In fact pinko marketing is not well defined [...]

An answer by Eric Scmidt, CEO of Google:

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A great speech about the Web 2.0 by Lawrence Lessig. My favorite !

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Inspirational quotes for entrepreneurs from the CenterNetwork’s guide. Selected by Simpleentrepreneur.com :
The highs are higher, the lows are lower. The key to success is to maintain balance and a level head through both.
— Alex Bard from goowy

Be ready to accept failure (9 out of 10 start ups fail).
— Alex Bard from goowy

Be ready to sacrifice: [...]

Brands that achieve the status of icons succeed because they forge a deep connection with the culture. In essence, they compete for culture share. The strategic focus is on what the brand stands for, and not how the brand performs. Icons are valued because, through them, people get to experience powerful myths.

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A new brand world

#1 All aboard the brandwagon
Relying on brand awareness has become marketing fool’s gold
A brand is the result of a synaptic process in the brain.

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Two companies are about to merge: the English company Royal Biscuit and the German company Edeling GmbH. This merger would create the world second largest consumer food business. The two Human Resources directors of both companies Michael Brighton from Royal Biscuit and Dieter Wallach from Edeling have to create a program that would give Royal [...]