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« Never try to teach a pig to sing; it wastes your time and it annoys the pig. »
- Paul Dickson

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« Know that happiness is a way of travel – not a destination. »
- Roy M. Goodman

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A “Brand” is a set of commercial attributes, emotions, stories.

It might be Timberland boots downtown, or Prada bags uptown. Both are ridiculously overpriced for the utility they deliver, but it’s the story they tell ourselves that matters, the label, the image, the peace in mind.
A true brand is is something where the self-esteem value exceeds [...]

Introduction
In 1841, the Scottish journalist Charles Mackay published an essay entitled “Extraordinary popular delusions and the madness of crowds”. It is in fact a popular belief that people usually get dumb when they gather into crowds. James Surowiecki’s book discusses several situations where this is absolutely wrong, and collective perception, behaviour, or problem-solving can in [...]

‘Six Thinking Hats’ is a powerful technique that helps you look at important decisions from a number of different perspectives. It helps you make better decisions by forcing you to move outside your habitual ways o thinking. As such, it helps you understand the full complexity of the decision, and spot issues and opportunities [...]

The 22 Immutable Laws of Branding

1. The Law of Expansion: The power of a brand is inversely proportional to its scope. Trying to be all things to all people undermines the power of the brand. The strength of brands lies in becoming synony-mous with a single category. Brands that [...]