During my class of ethics at the University of Saint Thomas (MN, USA), I was given the assignment of writing a professional oath. At the end of my MBA, this exercise made sense to me. It is a really a great tool that permits not to forget one’s values and principles. So here is the professional oath I’ve written: Read the rest of this entry »

Vs.

Napster was one of the first online downloadable music service . Was Napster wrong? During my class of Businesss Ethics it’s a question that came to my mind several times.

For the first time in the music industry, the format used to carry the music was used illegally before being used legally. People were listening digital music through their computer or through MP3 players but the music industry was still focusing on selling music through CD format. People had to convert their own CDs into the MP3 format. There was a growing demand for listening music through the MP3 format and for having the possibility to get the songs they wanted directly online in the MP3 format. The music industry did not offer a legal service that would allow internet users to download music instead the music industry was still trying to sell the whole CD with all the songs. But how many people in the 21^st century still listen to the whole CD? Read the rest of this entry »

Does the law of the jungle rules the world? Yes, it does. The big fish eats the small fish. Let’s think about it by examining a simple example: Read the rest of this entry »

When watching a game we only have eyes for the players in attack because they are the guys who score. But every coach will agree, the defense is the backbone of the team. Let me explain by taking an example: Read the rest of this entry »

Principles of Defensive Warfare

• No. 1 Only the market leader should consider playing defense
• No. 2 The best defensive strategy is the courage to attack yourself
• No. 3 Strong competitive moves should always be blocked Read the rest of this entry »
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1. Win all without fighting
   Capturing your market without destroying it
2. Avoid Strength/Attack Weakness
   Striking where they least expect it
3. Deception and foreknowledge
   Maximizing the power of market information
4. Speed and preparation
   Moving swiftly to overcome your competitors
5. Shape your opponent
   Employing strategy to master the competition
6. Character-based leadership
   Providing effective leadership in turbulent time

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Hardball: 5 Strategies for Trouncing the Competition

The manifesto: Read the rest of this entry »