DEVELOPING YOUR STRATEGIC STORY

Goal Setting
DETERMINE YOUR BUY-IN OBJECTIVE
What action do you want your audience to take regarding your idea, proposal, product, service, or organization?

First Step
ESTABLISH YOUR STRATEGIC STORYLINE
To generate the action you want, what is the “big picture” or vision of a positive future you want your audience to see?

Second Step
DEVELOP YOUR STORYLINE IN 3 CHAPTERS THAT TARGET YOUR AUDIENCE’S AGENDA
What are this particular audience’s needs, wants, and future goals?
In the future you are projecting, what are the 3 most important ways in which this audience’s agenda will be fulfilled?

Third Step
CALL YOUR AUDIENCE TO ACTION
Ask for commitment of first step toward the action you want

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Written by Loic Bonnaillie, http://bonnaillie.com , a blog on the best practices

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If you liked this post, I recommend you to read:

• The Art of Persuasion
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Few thoughts:

• When starting a project, use the SMART goals: Specific, Measurable, Attainable, Results-oriented, Time-bounded
• Create ways for people to monitor themselves
• If the company gives bonuses, start looking for ways to link some protion of the bonus to how people are meeting or exceeding the cherished values of the organization Read the rest of this entry »
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Here are my notes on the great book “Made to Stick” by Chip and Dan Heath: Read the rest of this entry »

Few rules:

• Don’t think money! Money isn’t what drives creative people. Instead think of valuing their work, reward excellence, and minimize hassles.
• Think of variety. Don’t take the people that look similar, that have the same background, etc. Diversity is key!
• Challenge: creative people love challenges. They want to do a good work.
  Keep it simple! Don’t bother your staff with too many meetings. Let them work their way, as long as the job is done.

“If you leverage the intrinsic motivation of creative workers by stimulating their minds and minimizing hassles; if you raze barriers between managers by ensuring that your managers are creatives, too; if you tap into the creative talents of your customers instead of looking just to your nurture long-term relationships with users and employees alike, you will increase your creative capital manifold.” Says Richard Florida and Jim Goodnight in their article Managing for Creativity.

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Written by Loic Bonnaillie, http://bonnaillie.com , a blog on the best practices

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If you liked this post, I recommend you to read:

• Be creative and Disrupt the World
• Thinkertoy example 2
• The Power of Blink

I chose to pick up this example on reversing a challenge from the great book ThinkerToys, a bible for any persons looking for improving their creative abilities or any entrepreneurs looking for new opportunities. I really enjoy reading and exercising with this book written by Michael Michalko.

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To reverse a challenge:
1. State your challenge
2. List your assumptions
3. Challenge your fundamental assumptions
4. Reverse each assumptions. Write down the opposite of each one
5. Record differing viewpoints that might prove useful to you
6. Ask yourself how to accomplish each reversal. List as many useful points and ideas as you can

Read the rest of this entry »

I chose to pick up this example on reversing a challenge from the great book ThinkerToys, a bible for any persons looking for improving their creative abilities or any entrepreneurs looking for new opportunities. I really enjoy reading and exercising with this book written by Michael Michalko.

……………………………………………………………………………………………………………..

To reverse a challenge:
1. State your challenge
2. List your assumptions
3. Challenge your fundamental assumptions
4. Reverse each assumptions. Write down the opposite of each one
5. Record differing viewpoints that might prove useful to you
6. Ask yourself how to accomplish each reversal. List as many useful points and ideas as you can

Read the rest of this entry »