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Cultural relevance: “Brands do not belong to corporations [...]

CULTURAL RELEVANCE > “I need a jean” > I need it
to MEANING [...]

 
Blink: The Power of Thinking Without Thinking is a 2005 book by Malcolm Gladwell in which he explores the power of the trained mind to make split second decisions, the ability to think without thinking, or in other words using instinct.What is « tipping point »: the moment when an idea, product or concept suddenly catches fire [...]

Persuasion is a necessary art for any manager. It can pull people together, move ideas forward, galvanize change, and forge constructive solutions. To do all that, however, people must understand persuasion for what it is – not convincing and selling but learning and negotiating. Furthermore, it must be seen as an art form that requires [...]

Coleman found that while the qualities traditionally associated with leadership such as intelligence, toughness, determination, and vision – are required for success, they are insufficient. Truly effective leaders are also distinguished by a high degree of emotional intelligence, which includes self-awareness, self-regulation, motivation, empathy, and social skill.

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Example of the Battle of Cannae, Italy, 216 b. JC
This battle is considered as a master piece of military strategy. The troops of Hannibal had to struggle with a 50% numerical inferiority over the Roman troops. They won the battle with few losses. Hannibal asked himself the right questions, created the right [...]

 
 
Creativity No.1: Keep asking questions !!!
“It is vital in war to attack the enemy’s strategy” – Sun Tzu

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