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Principles of Sun Tzu and The Art of Business

Win all without fighting Capturing your market without destroying it Avoid Strength/Attack Weakness Striking where they least expect it Deception and foreknowledge Maximizing the power of market information Speed and preparation Moving swiftly to overcome your competitors Shape your opponent Employing strategy to master the competition Character-based leadership Providing effective leadership in turbulent time

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The Art of Persuasion

Persuasion is a necessary art for any manager. It can pull people together, move ideas forward, galvanize change, and forge constructive solutions. To do all that, however, people must understand persuasion for what it is – not convincing and selling but learning and negotiating. Furthermore, it must be seen as an art form that requires [...]

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