1. Win all without fighting
   Capturing your market without destroying it
2. Avoid Strength/Attack Weakness
   Striking where they least expect it
3. Deception and foreknowledge
   Maximizing the power of market information
4. Speed and preparation
   Moving swiftly to overcome your competitors
5. Shape your opponent
   Employing strategy to master the competition
6. Character-based leadership
   Providing effective leadership in turbulent time

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Persuasion is a necessary art for any manager. It can pull people together, move ideas forward, galvanize change, and forge constructive solutions. To do all that, however, people must understand persuasion for what it is - not convincing and selling but learning and negotiating. Furthermore, it must be seen as an art form that requires commitment and practice, especially as today’s business contingencies make persuasion more necessary than ever.

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