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Posts Tagged with "Brand"
The Wisdom of the crowds
Introduction In 1841, the Scottish journalist Charles Mackay published an essay entitled “Extraordinary popular delusions and the madness of crowds”. It is in fact a popular belief that people usually get dumb when they gather into crowds. James Surowiecki’s book discusses several situations where this is absolutely wrong, and collective perception, behaviour, or problem-solving can in [...]
Continue reading...The 22 Immutable Laws of Branding
Dimanche, juin 29, 2008
The 22 Immutable Laws of Branding 1. The Law of Expansion: The power of a brand is inversely proportional to its scope. Trying to be all things to all people undermines the power of the brand. The strength of brands lies in becoming synony-mous with a single category. Brands that [...]
Continue reading...The Table of Brand Evolution Terms
Vendredi, mars 7, 2008
A cool table viewed on the Kolbrenerusa.com
Continue reading...What becomes an Icon Most?
Mercredi, mars 5, 2008
Brands that achieve the status of icons succeed because they forge a deep connection with the culture. In essence, they compete for culture share. The strategic focus is on what the brand stands for, and not how the brand performs. Icons are valued because, through them, people get to experience powerful myths.
Continue reading...What I learned from « A brand new World »
Lundi, mars 3, 2008
A new brand world #1 All aboard the brandwagon Relying on brand awareness has become marketing fool’s gold A brand is the result of a synaptic process in the brain.
Continue reading...Emotional Packaging
Vendredi, février 22, 2008
Emotional Packaging needs: Clarity of proposition as a product definition Proprietary visual expression Emotional connectivity – through an integrated sensory message and an element of surprise Based on the book Emotional Branding, written by Marc Gobé ………………………………………………………………………………………………………. Written by Loic Bonnaillie, http://bonnaillie.com , a blog on the best practices ………………………………………………………………………………………………………. If you liked this post, I recommend you to read: Iconic Packaging 10 Commendements [...]
Continue reading...Need to Desire
Vendredi, février 22, 2008
CULTURAL RELEVANCE > “I need a jean” > I need it to MEANING [...]
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- Abigail Moore: it is easy to get Business ideas, just look for a product or service that has demand and fill it-"....
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- Poppy Scott: I really want to learn about Book Marketing but i have no talent for writing.."-...
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Dimanche, juin 29, 2008
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