Bonnaillie.com

The Strengths of Global Brands

>>> <<< How consumers from different countries perceive global brands such as Coca Cola and Nike? When talking about global brands we could have a tendency to remember the last Mc Donalds that was wrecked by some anti-globalization activists. However the fact is that Mc [...]

Continue reading...

Meaning Logo

What needs a logo? Cultural relevance: “Brands do not belong to corporations [...]

Continue reading...