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How consumers from different countries perceive global brands such as Coca Cola and Nike? When talking about global brands we could have a tendency to remember the last Mc Donalds that was wrecked by some anti-globalization activists. However the fact is that Mc Donalds feeds 52 million people in more than 100 countries each day. Therefore it doesn’t seem that global brands have any trouble to export their values. Here are some of the strengths of global brands. (more…)

What needs a logo?

• Cultural relevance: “Brands do not belong to corporations but people”
• Points of contact with people: “Brands communicate differently, different times and point of contacts with people”
• Connection & Dialogue: “Brands are connected to people and listening”
• Social Impact: “Role of the brand as part of the economic and social fabric”

Based on the book Emotional Branding, written by Marc Gobé

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Written by Loic Bonnaillie, http://bonnaillie.com , a blog on the best practices

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If you liked this post, I recommend you to read:

• Need to Desire
• 10 Commendements of Emotional Branding
• Marketing Warfare