Posts Tagged with "brands"

The Strengths of Global Brands

Samedi, mars 8, 2008

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>>> <<< How consumers from different countries perceive global brands such as Coca Cola and Nike? When talking about global brands we could have a tendency to remember the last Mc Donalds that was wrecked by some anti-globalization activists. However the fact is that Mc [...]

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Meaning Logo

Vendredi, février 22, 2008

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What needs a logo? Cultural relevance: “Brands do not belong to corporations [...]

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