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Do what you love. When you love your work, you become the best worker in the world. Uri Geller – Best – Love – Work A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. Jeff Bezos – Branding – Companies
Continue reading...Lundi, février 25, 2008
During my class of ethics at the University of Saint Thomas (MN, USA), I was given the assignment of writing a professional oath. At the end of my MBA, this exercise made sense to me. It is a really a great tool that permits not to forget one’s values and principles. So here is [...]
Continue reading...Vendredi, février 22, 2008
Red oceans represent all the industries in existence today – the known market space. In red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are well understood. In Blue Ocean, demand is created rather than fought over. There is ample opportunity for growth that is both profitable and rapid. Blue [...]
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Mardi, février 26, 2008
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