Business Practices that Change the World
“If you had one shot, one opportunity, would you capture it? Or let it slip?”
What I learned from “A brand new World”
Author: Loic Bonnaillie3 mar
A new brand world
#1 All aboard the brandwagon
Relying on brand awareness has become marketing fool’s gold
A brand is the result of a synaptic process in the brain. (more…)
Emotional Packaging
Author: Loic Bonnaillie22 fév
Emotional Packaging needs:
- Clarity of proposition as a product definition
- Proprietary visual expression
- Emotional connectivity – through an integrated sensory message and an element of surprise
Based on the book Emotional Branding, written by Marc Gobé
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Written by Loic Bonnaillie, http://bonnaillie.com , a blog on the best practices
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Need to Desire
Author: Loic Bonnaillie22 fév
CULTURAL RELEVANCE > “I need a jean” > I need it
to MEANING > “CK is a cool, hip brand” > I want it
to EMOTIONAL > “I will feel sexy” > I will take it
CONNECTION
= LOYALTY > “CK can also guess my other needs” > I will take more
Based on the book Emotional Branding, written by Marc Gobé
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Written by Loic Bonnaillie, http://bonnaillie.com , a blog on the best practices
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