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What I learned from « A brand new World »

A new brand world #1 All aboard the brandwagon Relying on brand awareness has become marketing fool’s gold A brand is the result of a synaptic process in the brain.

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Emotional Packaging

Emotional Packaging needs: Clarity of proposition as a product definition Proprietary visual expression Emotional connectivity – through an integrated sensory message and an element of surprise Based on the book Emotional Branding, written by Marc Gobé ………………………………………………………………………………………………………. Written by Loic Bonnaillie, http://bonnaillie.com , a blog on the best practices ………………………………………………………………………………………………………. If you liked this post, I recommend you to read: Iconic Packaging 10 Commendements [...]

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Need to Desire

CULTURAL RELEVANCE > “I need a jean” > I need it to MEANING [...]

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