Posts Tagged with "iconic"

Iconic Packaging

Vendredi, février 22, 2008

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What’s the secret to elevating a packaging to iconic status? The concept of designing an iconic package, a package that, in its essence, becomes a signature part of the overall brand, has become something of a holy grail for brand managers and package designers these days.

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Meaning Logo

Vendredi, février 22, 2008

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What needs a logo? Cultural relevance: “Brands do not belong to corporations [...]

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