Business Practices that Change the World

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Iconic Packaging

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What’s the secret to elevating a packaging to iconic status?

The concept of designing an iconic package, a package that, in its essence, becomes a signature part of the overall brand, has become something of a holy grail for brand managers and package designers these days.

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  • Filed under: Packaging
  • Meaning Logo

    beatles recycle logo fiat logo

    What needs a logo?

    • Cultural relevance: “Brands do not belong to corporations but people”
    • Points of contact with people: “Brands communicate differently, different times and point of contacts with people”
    • Connection & Dialogue: “Brands are connected to people and listening”
    • Social Impact: “Role of the brand as part of the economic and social fabric”

    Based on the book Emotional Branding, written by Marc Gobé

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    Written by Loic Bonnaillie, http://bonnaillie.com , a blog on the best practices

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  • Filed under: Brand