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Marketing Channel Manager – New functionnality

I had the chance to try the new functionality called “Marketing Channel Manager” on beta version. As an Online Marketing Manager, this is the tool I have been waiting for! This report presents some very cool features: Possibility to create your own rules for the channels or/and use the Omniture automatically detected rules Possibility to look at [...]

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Trendwatching Report: Eight important consumer trends

Based on the Trendwatching report: Status spheres « Here’s something trend watchers, CMOs and other business professionals should be able to agree on: in the end, when dealing with (and selling to) people, everything always comes back to status. In a traditional consumer society, he or she who consumes the most, the best, the coolest, the most expensive, [...]

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Small is the new big: Key Points to Remember

A “Brand” is a set of commercial attributes, emotions, stories. It might be Timberland boots downtown, or Prada bags uptown. Both are ridiculously overpriced for the utility they deliver, but it’s the story they tell ourselves that matters, the label, the image, the peace in mind. A true brand is is something where the self-esteem value exceeds [...]

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The Wisdom of the crowds

Introduction In 1841, the Scottish journalist Charles Mackay published an essay entitled “Extraordinary popular delusions and the madness of crowds”. It is in fact a popular belief that people usually get dumb when they gather into crowds. James Surowiecki’s book discusses several situations where this is absolutely wrong, and collective perception, behaviour, or problem-solving can in [...]

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The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding 1. The Law of Expansion: The power of a brand is inversely proportional to its scope. Trying to be all things to all people undermines the power of the brand. The strength of brands lies in becoming synony-mous with a single category. Brands that [...]

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Pinko Marketing, a new marketing term

I found out a new marketing term: pinko marketing. What a strange term. The big idea is that we are coming back to the roots of commerce which is communication. The contact and the building of trust between community members are back at the core of commerce. In fact pinko marketing is not well defined [...]

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What I learned from « A brand new World »

A new brand world #1 All aboard the brandwagon Relying on brand awareness has become marketing fool’s gold A brand is the result of a synaptic process in the brain.

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