Posts Tagged with "Packaging"

Quotation of the Day: on Packaging

Dimanche, décembre 14, 2008

0 Comments

« Emerson said that if you build a better mousetrap the world will beat a path to your door, and that may have been true then… but it’s not true now. No one will come. You have to package and promote that mousetrap. Then they will come. » - Charles Gillette

Continue reading...

Iconic Packaging

Vendredi, février 22, 2008

0 Comments

What’s the secret to elevating a packaging to iconic status? The concept of designing an iconic package, a package that, in its essence, becomes a signature part of the overall brand, has become something of a holy grail for brand managers and package designers these days.

Continue reading...