Business Practices that Change the World
“If you had one shot, one opportunity, would you capture it? Or let it slip?”
Emotional Packaging
Author: Loic Bonnaillie22 fév
Emotional Packaging needs:
- Clarity of proposition as a product definition
- Proprietary visual expression
- Emotional connectivity – through an integrated sensory message and an element of surprise
Based on the book Emotional Branding, written by Marc Gobé
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Written by Loic Bonnaillie, http://bonnaillie.com , a blog on the best practices
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Iconic Packaging
Author: Loic Bonnaillie22 fév
What’s the secret to elevating a packaging to iconic status?
The concept of designing an iconic package, a package that, in its essence, becomes a signature part of the overall brand, has become something of a holy grail for brand managers and package designers these days.