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Quotation of the Day: on Packaging

« Emerson said that if you build a better mousetrap the world will beat a path to your door, and that may have been true then… but it’s not true now. No one will come. You have to package and promote that mousetrap. Then they will come. » - Charles Gillette

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Emotional Packaging

Emotional Packaging needs: Clarity of proposition as a product definition Proprietary visual expression Emotional connectivity – through an integrated sensory message and an element of surprise Based on the book Emotional Branding, written by Marc Gobé ………………………………………………………………………………………………………. Written by Loic Bonnaillie, http://bonnaillie.com , a blog on the best practices ………………………………………………………………………………………………………. If you liked this post, I recommend you to read: Iconic Packaging 10 Commendements [...]

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Iconic Packaging

What’s the secret to elevating a packaging to iconic status? The concept of designing an iconic package, a package that, in its essence, becomes a signature part of the overall brand, has become something of a holy grail for brand managers and package designers these days.

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