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Judo Strategy: Use your Competitor’s Strength to Beat It

In the martial art of judo, a combatant uses the weight and the strength of his opponent to his own advantage rather than opposing blow directly to blow. Similarly smart internet companies aim to turn their opponent’s resources, strength and size against them.

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Blue Ocean Strategy

Red oceans represent all the industries in existence today – the known market space. In red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are well understood. In Blue Ocean, demand is created rather than fought over. There is ample opportunity for growth that is both profitable and rapid. Blue [...]

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The 10 Commandements of Emotional Branding

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Building a Smart Strategy: Part II

Example of the Battle of Cannae, Italy, 216 b. JC This battle is considered as a master piece of military strategy. The troops of Hannibal had to struggle with a 50% numerical inferiority over the Roman troops. They won the battle with few losses. Hannibal asked himself the right questions, created the right [...]

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Building a Smart Strategy: Part I

      Creativity No.1: Keep asking questions !!! “It is vital in war to attack the enemy’s strategy” – Sun Tzu

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