Posts Tagged with "story"

Story: The frog that did not realize she was boiled

Jeudi, juillet 8, 2010

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This story is based on the experience of a frog plced into a glass of water. The water slowly gets warmer and boils. The frog doesn’t act as the temperature changes. Soon the frog ends up boiled. However if the water had been hot since the beginning the frog would have jump right away out [...]

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Story: The butterfly and the cocoon

Jeudi, juillet 8, 2010

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When a butterfly is ready to get out of its cocoon, it takes a lot of forces to get out and to fly. However this step is absolutely crucial for its survival. Without this test of force, the butterfly wouldn’t be able to develop the muscles necessary to fly. That is why one shall never [...]

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Telling a Strategic Story

Vendredi, février 22, 2008

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DEVELOPING YOUR STRATEGIC STORY Goal Setting DETERMINE YOUR BUY-IN OBJECTIVE What action do you want your audience to take regarding your idea, proposal, product, service, or organization? First Step ESTABLISH YOUR STRATEGIC STORYLINE To generate the action you want, what is the “big picture” or vision of a positive future you want your audience to see? Second Step DEVELOP YOUR STORYLINE IN 3 [...]

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