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Telling a Strategic Story

DEVELOPING YOUR STRATEGIC STORY Goal Setting DETERMINE YOUR BUY-IN OBJECTIVE What action do you want your audience to take regarding your idea, proposal, product, service, or organization? First Step ESTABLISH YOUR STRATEGIC STORYLINE To generate the action you want, what is the “big picture” or vision of a positive future you want your audience to see? Second Step DEVELOP YOUR STORYLINE IN 3 [...]

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