Bonnaillie.com

How do your Shopping Tools perform? Are they used?

The Shopping Tools report was created in order to understand how the customers purchase our products. It is a visit-based report that captures which tool was used by the web users. The shopping tool captured is the one that is the last used before adding the product into the basket. For instance one sees a [...]

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Rules of Strategy: The Principle of Force

Does the law of the jungle rules the world? Yes, it does. The big fish eats the small fish. Let’s think about it by examining a simple example:

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Marketing Warfare

Principles of Defensive Warfare No. 1 Only the market leader should consider playing defense No. 2 The best defensive strategy is the courage to attack yourself No. 3 Strong competitive moves should always be blocked

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Hard Ball: Just Beat Them

Hardball: 5 Strategies for Trouncing the Competition The manifesto:

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Judo Strategy: Use your Competitor’s Strength to Beat It

In the martial art of judo, a combatant uses the weight and the strength of his opponent to his own advantage rather than opposing blow directly to blow. Similarly smart internet companies aim to turn their opponent’s resources, strength and size against them.

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Building a Smart Strategy: Part I

      Creativity No.1: Keep asking questions !!! “It is vital in war to attack the enemy’s strategy” – Sun Tzu

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