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Rules of Strategy: The Principle of Force

Does the law of the jungle rules the world? Yes, it does. The big fish eats the small fish. Let’s think about it by examining a simple example:

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Marketing Warfare

Principles of Defensive Warfare No. 1 Only the market leader should consider playing defense No. 2 The best defensive strategy is the courage to attack yourself No. 3 Strong competitive moves should always be blocked

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Hard Ball: Just Beat Them

Hardball: 5 Strategies for Trouncing the Competition The manifesto:

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Curveball: Beat your Competitors Harder

Curveball – Strategies to fool the competition An effective curve will get rivals to:

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Blue Ocean Strategy

Red oceans represent all the industries in existence today – the known market space. In red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are well understood. In Blue Ocean, demand is created rather than fought over. There is ample opportunity for growth that is both profitable and rapid. Blue [...]

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Building a Smart Strategy: Part II

Example of the Battle of Cannae, Italy, 216 b. JC This battle is considered as a master piece of military strategy. The troops of Hannibal had to struggle with a 50% numerical inferiority over the Roman troops. They won the battle with few losses. Hannibal asked himself the right questions, created the right [...]

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Building a Smart Strategy: Part I

      Creativity No.1: Keep asking questions !!! “It is vital in war to attack the enemy’s strategy” – Sun Tzu

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