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The Strengths of Global Brands

>>> <<< How consumers from different countries perceive global brands such as Coca Cola and Nike? When talking about global brands we could have a tendency to remember the last Mc Donalds that was wrecked by some anti-globalization activists. However the fact is that Mc [...]

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Rules of Strategy: The Principle of Force

Does the law of the jungle rules the world? Yes, it does. The big fish eats the small fish. Let’s think about it by examining a simple example:

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Building a Smart Strategy: Part I

      Creativity No.1: Keep asking questions !!! “It is vital in war to attack the enemy’s strategy” – Sun Tzu

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