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Quotation of the Day: on Deception

« All warfare is based on deception. Therefore, when capable, feign incapacity; when active, inactivity. When near, make it appear that you are far away; when far away, that you are near. Offer the enemy a bait to lure him; feign disorder and strike him. When he concentrates, prepare against him; where he is strong, avoid [...]

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Principles of Sun Tzu and The Art of Business

Win all without fighting Capturing your market without destroying it Avoid Strength/Attack Weakness Striking where they least expect it Deception and foreknowledge Maximizing the power of market information Speed and preparation Moving swiftly to overcome your competitors Shape your opponent Employing strategy to master the competition Character-based leadership Providing effective leadership in turbulent time

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